While some say Facebook referral traffic has returned this year, others complain that the addition of AI-written summaries to Google search results has deeply impacted click-through rates to articles. Publishers have complained in recent years about falling referral traffic from Google and Facebook. The Times of Israel fell back out of the top 50 after its visits almost doubled in June to enter in 43rd place. Meanwhile the vast majority (44) saw fewer visits than they did a year earlier in July 2024. Some content remains free to all users regardless of whether they have hit the paywall, including select global breaking news stories. The BBC launched a dynamic paywall for users in the US at the end of June, charging $8.99 (£6.55) per month or $49.99 (£36.40) per year.
The biggest increases were at The New York Times (up 9% year on year to 474.5 million visits) and CNN (up 14% month on month to 356.7 million). Many of the biggest news websites in the US moved back into growth in June, according to the latest data from Similarweb. The biggest decline in the top ten was at syndication website MSN, down 10% month on month and 38% year on year to 145.2 million visits in fifth place. The BBC was up 27% month on month and 19% year on year to a total of 118.6 million visits in the US in September, making it the eighth biggest site by this metric.
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- All but two of the top 50 news websites in the US saw visits grow month-on-month amid an eventful July for political news.
- The sites in the list are based on Similarweb’s classification of news and media publishers, although Press Gazette refines the list to exclude some sites with a less news-based focus.
- Visits to the news magazine’s website were up 198% compared to May 2023 to 95.5 million but it was beaten by two specialist newsbrands.
CNN (425 million) remains the most-visited news site in the US despite an 11.8% year-on-year decrease in traffic — the only fall among the top ten besides Fox News (258.1 million), which lost 22.5% of its October 2023 traffic. Thirty websites in the top 50 also saw their visits grow year-on-year in October, as well as eight of the top ten. The Los Angeles Times (23.7 million visits) and Washington Post (102.4 million) saw the sixth and eighth largest drops, falling by 7.9% and 6.6% respectively compared with October. Among the top ten most-visited sites specifically, all but two sites saw some year-on-year growth. The biggest traffic pullback in the top ten was at USA Today (143.6 million, down 29.4%), followed by CNN (356.6 million, down 22.5%) and Fox News (253.6 million, down 17%). Some 32 sites grew their total number of website visits year on year, according to Similarweb.
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All but eight of the 50 most-visited news sites in the US saw traffic growth in March compared to February, with a third seeing at least 10% growth in the longer month. Men’s Journal was the fastest growing top-50 news website in the US in May, quadrupling its traffic compared to the same month a year earlier. Of the 50 biggest news websites by visits in June, 34 saw month-on-month growth (up from 15 in May) and 29 saw a year-on-year increase (up from 14 last month). Al.com saw the biggest month-on-month growth at 14%, and was one of just six websites to see an increase in visits compared to July. The only other site in the top ten to see growth both compared to September 2024 and August 2025 was The New York Times, up 9% month on month and 3% year on year to 461.6 million visits in first place.
Economists had forecast a monthly payroll gain of 75,000, according to polling from financial data company FactSet. Diagnoses in people younger than 55 have nearly doubled since 1995. Email to point out mistakes, provide story tips or send in a letter for publication on our “Letters Page” blog The largest site in the US remained The New York Times (482.7 million visits), followed by CNN (398.8 million) and Fox News (270.2 million). The Independent’s chief executive Christian Broughton told Press Gazette last year that US expansion, along with e-commerce, Independent TV, reader revenues and AI, are the main drivers of growth for the publisher. Ranked 42nd in this month’s top 50, the site was launched https://www.skargarden.se/26694-2/ by founder and CEO of the sports media outlet Bleacher Report Dave Finocchio and Anna Robertson, an ABC and Yahoo News executive, and purports to be the “first mainstream climate brand” in the US.
Business Insider (56.8 million) and Huffpost (43.7 million) each received 25% less traffic this January than January last year. CNN (399.1 million, up 12%) and USA Today (158.6 million, up 10.4%) increased their visits by double-digit percentage points, while the New York Post (127.9 million, down 10%) the only top-ten site to lose traffic. The paper has reportedly suffered subscription cancellations in recent months after proprietor Patrick Soon-Shiong intervened to block its editorial board from endorsing Kamala Harris in the US presidential election. The Los Angeles Times more than doubled its web traffic month-on-month in January as its home city battled historic wildfires. The other six top-ten sites lost visits, although Fox News (260.5 million) dropped less than a percentage point. The Gateway Pundit, a website that promoted false claims the 2020 US presidential election was stolen, was not far behind, rising 9% month-on-month to 29.5 million.