Thailand has made strides toward digital advancement with new digital technology ranging from e-commerce platforms and fintech startups, telemedicine apps, social media marketing and more. Thailand stands at the forefront of digital advancement.
However, closer examination of Thailand’s digital landscape reveals ongoing obstacles. In this blog post we’ll look at digital divide and efforts made by authorities to ensure all people can take advantage of Thailand’s rapidly developing digital economy. This Blog Will Show You About The New Digital Technology in Thailand
1. Artificial Intelligence (AI)
Thailand has witnessed rapid digital development despite economic instability. Government policies like Thailand 4.0 and Smart City Initiative are catalyzing an explosion of digital activity; startups are targeting high-growth areas like e-commerce, fintech, logistics and universities are teaming up with industry to train digital skills; while SMEs rapidly digitize operations using tools such as e-commerce platforms, payments solutions and business software.
Healthcare system inefficiencies have driven demand for digital solutions like telemedicine, which enables online consultations and electronic prescriptions. Businesses can leverage AI to streamline healthcare processes, enhance customer experiences, and boost revenue. Online learning platforms like Skooldio, OpenDurian and Coursera allow higher education to be delivered directly into homes; however rural internet access and digital literacy lag behind urban centers.
2. Machine Learning (ML)
Machine learning (ML) technologies lie at the heart of technologies like self-driving cars, natural language processing and image recognition systems, as well as recommendation engines used on e-commerce websites and data analytics tools.
Companies across multiple industries are using artificial intelligence (AI) to gain insight from massive amounts of data, helping them make smarter decisions and lower risk. AI technology can detect patterns that indicate possible financial fraud while cyber surveillance systems use it to zero in on warning signs and neutralize them quickly and efficiently.
In fashion, machine learning (ML) can predict trends to avoid overstocking and make room for new designs, while also helping detect and prevent fraud such as jaywalking people. Bank Krungsri utilizes ML to optimize delivery routes for cash transportation vehicles transporting cash directly to ATMs thereby decreasing fuel costs, transportation time and improving customer satisfaction.
3. Blockchain
Blockchain is a distributed ledger technology that enables digital information to be recorded and stored encryptedly on distributed ledgers, providing data verification and transaction processing functionality while increasing transparency, lowering costs and improving efficiency within financial sectors.
Blockchain applications in the government sector have been prioritized for 2022, including national digital ID services, land registration and voting systems. B2GC provided an insight into the transformative potential of blockchain for governance; presentations were held at an interactive booth where DGA displayed ME-D and ME-Vote services that will offer efficient digital ID services to Thai citizens while fostering cross-border cooperation with other nations – ultimately contributing to Thailand’s economic growth and prosperity.
4. Internet of Things (IoT)
IoT (Internet of Things) devices connect via the internet with other devices to form networks and gather data – this enables businesses to reduce costs, enhance operational efficiency and boost productivity.
Thailand is home to several innovative Internet of Things (IoT) technology leaders such as Huawei and Cisco that are pioneering the market with cutting-edge products for multiple industries, including healthcare and real estate. These providers provide solutions which are ideal for use across these areas of industry.
IoT technology has also made inroads into consumer markets, with voice search and smart assistants growing increasingly popular among consumers. This trend is expected to continue, as more businesses discover ways to incorporate IoT into their operations.
5. Voice Search and Smart Assistants
5G network access is expected to reach 85% of the population by 2022 and with that comes voice search and smart assistant technology that will become widely used throughout Thailand. Businesses will use these technologies to enhance customer experiences while streamlining operations.
MG cars sold in Thailand feature voice recognition technology that only recognizes English. Once this software has been localized to Thai consumers’ language needs, they will feel more at ease using it for things such as opening sunroofs, navigating GPS devices and turning on air conditioners.
Digital technologies are poised to accelerate Thailand’s digital transition. But their successful deployment requires businesses to adopt a different mindset; creating engaging content for their consumers that demonstrates value is of utmost importance.